College of Business
Bachelor of Business Administration (BBA), Marketing & Professional Sales
Program Overview
The Business Administration: Marketing and Professional Sales program focuses on relationship-driven selling, which is vital to ensuring long-term customer commitments in business-to-business sales. You’ll study sales, advertising, market research, consumer behavior, negotiation skills, digital and social media marketing, and product development. You’ll also learn how marketers help set the vision of a firm through the establishment of strategic initiatives. This online concentration excellently equips you to pursue an MBA or other graduate business degree.
Program at a
Glance
TOTAL CREDIT HOURS
121
DETAILS
Total Credit Hours: 121
Program Type: Bachelor’s
Format: Online
Time to Complete: Up to 36 hrs. per year
Start Date: Fall: August & October | Spring: January & March | Summer: May & June
Why AU?
Professors at Anderson University are highly experienced, with many having served as VP Executives for leading corporations. You’ll enjoy a low student-faculty ratio, giving you more personalized attention from professors who won’t leave you to fend for yourself. Even in online classes, our professors still enjoy interacting on a personal level.
Admission Requirements
: :
Previous Degree Required
No previous degree is required to enroll in this program.: :
Transcript Requirements
More than 24 transfer credit hours: Official 2- & 4- year school transcripts need to be submitted as part of the application process for this program. Less than 24 transfer credit hours: Official 2- & 4- year school transcripts as well as official high school or GED transcripts will need to be submitted as part of the application process for this program.: :
Additional Admission Requirements
International students and students for whom English is not their first language will be required to submit official results of the Test of English as a Foreign Language (TOEFL), with scores at least 550 (paper), 220 (computer), or 75 (internet).: :
Application Deadline
The application deadline is two (2) weeks before a term start date.More Information
I-20 Approved: No
I-17 Approved: No
Non Degree Option Available (Minor): Business, Marketing
Program Director:
Dr. Evie Maxey
Dr. Evie Maxey
Breakdown of Credit Hours:
31 Credit Hours – University Core Requirements | 39 Credit Hours – Business Core Requirements | 15 Credit Hours – Marketing and Professional Sales Concentration Requirements | 12 Credit Hours – Marketing and Professional Sales Concentration Electives | 6 Credit Hours – Business Electives | 6 Credit Hours Cognate Course Requirements | 18 Credit Hours – General Electives
31 Credit Hours – University Core Requirements | 39 Credit Hours – Business Core Requirements | 15 Credit Hours – Marketing and Professional Sales Concentration Requirements | 12 Credit Hours – Marketing and Professional Sales Concentration Electives | 6 Credit Hours – Business Electives | 6 Credit Hours Cognate Course Requirements | 18 Credit Hours – General Electives
Alumni Spotlight
Visit the AU NETWORK and meet more alumni in their Journey of Significance.
CCS
As Media and Communications Director at Concord Baptist Church, Anderson University graduate Adam Gibbs manages the technology that supports Christian ministry.
Adam Gibbs
'20
College of Christian Studies
CAS
For this AU graduate , an English Degree proved to be versatile.
Maris Lawyer
'17
College of Arts and Sciences
CCS
Nick Bethea discovered a theology program with a solid biblical foundation that has helped equip him as he serves at Cross Church, a growing congregation in Northwest Arkansas.
Nick Bethea
'15
College of Christian Studies
COB
Business graduate Jared Back learned lots of valuable lessons about both business and people skills from Anderson University.
Jared Back
'21
College of Business
SCSA
For Graphic Design Graduate Caroline Hopper, what began as an internship morphed into a rewarding career with The Walt Disney Company.
Caroline Hopper
'17
South Carolina School of the Arts
COB
Since graduating from the Anderson University College of Business, Andy O’Brien has practiced accounting in several different types of settings, from small firm to manufacturer.
Andy O’Brien
'10
College of Business
COB
Gary and Apryl Bailey, graduates of the Anderson University College of Business, purchased a dilapidated building and transformed it into an award-winning downtown destination.
Gary and Apryl Bailey
'00, '01
College of Business
CAS, COB
After obtaining her undergraduate degree from Anderson University, Courtney Wright joined the staff of Bon Secours St. Francis Health System.
Courtney Wright
'10,'16
College of Business
SCSA
Morgan McCarver is a multi-award-winning ceramic artist based in Asheville, North Carolina.
Morgan McCarver
'19
South Carolina School of the Arts
SPSA
To be effective as a school resource officer (SRO), it helps to have a big heart and a servant’s attitude.
Tracy Grate
'21
School of Public Service and Administration
COE
Jenny Clark had a good job at an Upstate company, but after more than 20 years, she decided to follow her heart and pursue her dream of teaching.
Jenny Clark
'23
College of Education
COB
Though Michael Zequeira has been rising through the ranks in the U.S. Army, he’s never forgotten lifelong lessons learned as a student in the Anderson University College of Business.
Michael Zequeira
'11
College of Business
Anderson University is a national leader in higher education in its use of technology to support and enhance all aspects of its core function—teaching and learning, which has led to the institution being recognized as an Apple Distinguished School since 2014. Through Anderson’s Digital Learning Initiative, Anderson has provided all of its residential undergraduate students and select graduate program students with an iPad Air and Apple Pencil. The mission of transforming learning experiences and preparing students to serve their communities and careers in the twenty-first century is enhanced through mobile devices developed by Apple.
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